In this episode of MorphMinutes, host Katrena speaks with special guest Lee Walker, a small business consultant and owner of Daily Driver Consulting, about the intersection of personal finance and business strategies. They explore various themes including the importance consumer behavior, cost-cutting strategies, and the psychology behind discounts. Lee shares insights on building trust in business relationships and the significance of urgency and scarcity in marketing. The conversation emphasizes the need for continuous communication and education to foster trust and engagement with clients.

About Lee Walker

Lee Walker is your go-to small business consultant with a global perspective and a proven track record. With a master's degree in Business Psychology and years of experience in the financial services industry, Lee has honed his skills in driving operational efficiency and strategic growth. Since pivoting to small business consulting, he's empowered over 300 businesses to optimize their finances, enhance team dynamics, and plan for the future.

⁠Daily Driver Consulting⁠

Email: lee@dailydriverconsulting.biz to inquire about his services and new book entitled: People + Process = Profit

Important podcast takeaways:

1. Consumer behavior is influenced by habits, marketing, and perceived value.

2. Cost-cutting strategies can be applied to both personal finance and business operations.

3. Building trust requires transparency and consistent communication with clients.

4. Repetition is key in establishing trust and recognition in business.

5. Understanding consumer psychology can enhance marketing strategies.

Thank you for joining us today! Until we meet, keep working on the change. StudioM Financial